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Recruitment Marketing 101 for Healthcare Talent Acquisition: Improve Your Efforts with Modern Market

Your goal as a healthcare recruiter is to find the right candidates for the right roles at your organization at the right time. Easy, right? If only it were that simple…

It’s important to recognize that the talent landscape is rapidly shifting for healthcare recruiters. Market forces are placing increased pressure on health systems as they struggle to meet requests for services and care for the 20 million additional Americans who now have health coverage since the signing of the Affordable Care Act. The demand for qualified talent, meanwhile, is rapidly outpacing the available supply. Clinical professionals are retiring at greater rates than ever, accelerated by the mass departures of baby boomers from the workforce, and enrollments in nursing and medical residency programs aren’t at parity with those volumes2. Additionally, traditional healthcare organizations must compete for talent not only with each other, but with the 11,800 urgent care facilities and retail clinics that are also operating in the U.S.

The U.S. is slated to face a considerable shortage of healthcare talent over the next several years. By 2022, the Bureau of Labor Statistics4 projects there will be 1.2 million fewer nurses in the U.S. than the country needs, while a report from the Association of American Medical Colleges projects that by 2025, physician demand will overtake supply by between 46,000 to 90,000 doctors, with a potential shortfall of 31,100 primary care doctors and 31,600 surgical specialists. Healthcare recruiters must be prepared to meet these challenges or their organizations risk facing tangible, negative impacts related to patient care, revenue, and cost.

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